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Customer Advisory Group
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Products:
The Fundamentals of Sales Seminar The Advanced Selling Strategies Seminar
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An average company looses 20% of their customers a year. In today's highly competitive environment, an organization must create an active dialogue with the customer in order to retain and maintain the customer relationship. Feed back relative to delivery, performance, products and service is vital to continued success. Many successful organizations (i.e. Cisco Systems, Microsoft, Amazon.com, etc.) have created a formal process for customer-centric communication. The creation of a Customer Advisory Group is the most effective method to accomplish this goal. Key customer issues can be identified and addressed with the use of an experienced, objective, outside facilitator who will provide a safe and constructive environment for exchange. Overview of the Process The Company will invite 15 key customers to participate as a member of the Advisory Group. The group will meet for a 1/2 day social event, followed by a 1/2 day discussion of customer satisfaction and opportunities for growth. Strategic Business Solutions will assist in the customer selection and invitation, plan, organize and coordinate the social event, facilitate the Advisory Group discussion, and finally prepare and present a report to the management team summarizing the results of the Advisory Group discussion. Strategic Business Solutions will assist in defining the necessary actions and steps to develop an effective customer satisfaction program. Advisory Group Discussion The purpose of the discussion is to determine how the customer views the Company. This information must be discovered in a way that will allow the Company to capitalize on positive aspects and reduce the negative. The discussion must be facilitated so that the positive aspects influence the other customers to utilize more of the Company's services. Areas Discussed
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