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United
Dairy Farmers, a local convenience store with its own premium
brand of ice cream, wanted to introduce its product to a wider
public through retail food stores in the region. They faced
an increasingly competitive and saturated market.
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Developed creative that emphasized United Dairy Farmers' use
of real ingredients in greater quantities than any other leading
brand.
• This provided the basis for establishing
a "wholesome goodness" attribute for
the brand.
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Introduced successfully into all major retail chains in the
Cincinnati/Dayton area.
• Tenfold
increase in sales over previous year.
• In second
year, added twelve additional markets.
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