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Project: Northwest Fresh food storeDescription: This is a project that I completed for a design studio. It was part of a competition for the Institute of Store Planners. We were given the name of the store and the site and instructed to create an upscale food store that had to meet certain criteria laid out in their program. My design focused around a central hearth where cooking demonstrations took place. Graphics help to comunicate the brand indentity of the store. I produced this presentation by scanning hand drawn sketches and rendering them in Adobe Photoshop.
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Board describing the project and devoloping brand identity (click for a larger image)
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Floorplan of store.
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Perspective looking toward checkout and front entry.
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Elevation of demonstration area.
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Northern interior elevation
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Southern interior elevation (click to enlarge).
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